How to increase CRO?

What is Conversion Rate Optimization (CRO)?

In Internet Marketing, and web analytics conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, it is commonly referred to as CRO.

Best CRO Practice for Beginners:

• Add “Real” Testimonials
• Add a Video
• Add Live Chat
• Add Security Seals
• Add Trust Badges
• Add Value to Your Offer
• Change Your CTA Link into a Button
• Create Urgency
• Display Your Phone Number in Huge Font
• Figure Out Your Value Proposition
• Get Rid of Your Automatic Image Sliders
• Give Them a Price Match Guarantee
• Make Sure You Have a Clear Headline
• Place your CTA above-the-fold
• Reduce Form Fields
• Show Off Your Award Badges
• Stop Using Cheesy Stock Photos
• Test Your Call-to-action Button Text
• Use a Contrasting Color for Your Call-to-action (CTA) Button
• Use Relevant Images
• Use the Magical Word “FREE”

What is a Search Engine?

What is Search Engine (SE):

The web search engine is a software system designed to search for information on the worldwide web (WWW).

Process of Search Engine:

• Crawling: 

Here search engine bot visits pages and finds out what is published on www.

• Indexing: 

Once crawling is done, the copy of that page is made and referred to as Index. Then it is stored in giant data centers for later retrieval

• User Query:

A user like you or me manually enters a query in a search engine box

• Matching Query: 

Then this query is matched with the pages stored in data centers.

• Relevancy:

A relevant and exact match is found by algorithms.

• Retrieving Results:

The result is displayed on search engine result pages (SERPs)

"Search Engine is a program" who gives any result through match query we are searching. The terms are often used to specifically describe systems like Google Bing and Yandex. Search Engines are the systems designed to search for information on the World Wide Web.

Types of search engines:

• Crawler-Based Search Engine
• Human-Powered Directories
• Hybrid Search Engines
• Meta-Search Engines

Top 12 search engines are:-

• Google
• Bing
• Yahoo
• Yandex
• AskJeeves
• AOL Search
• Teoma
• Lycos
• duckduckgo
• Looksmart
• FOR MORE

What is Search Engine Optimization (SEO)?

SEO stands for "Search Engine Optimization" which is the process of improving the visibility of a website on organic search engine result pages (SERPs) with Target Keywords and business/products information.

This goal is accomplished through the implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content. 

SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines.

Techniques of SEO

Here is a quick overview:

• White Hat SEO- White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
• Black Hat SEO- Black Hat SEO misuses shortcomings in the search engine algorithms to acquire high rankings for a site. Such techniques and strategies are in coordinate conflict with search engine guidelines. (not healthy at all if you ask those in charge of cleaning search engine result page spam)
• Grey Hat SEO - Grey Hat SEO is not white and not black but grey, is midway between of both black and white SEO it's basically all about the balance between risk and reward.

Types of SEO

Off-Page Optimization: 

It refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. It will help to make your website more popular & Visible on the internet, but only Off-Page Optimization can help to improve rank on Search engines.

On-page SEO Optimization: 

On-page SEO is also known as On-Site SEO it refers to all measures that can be taken directly within the website in order to improve its position in the search ranking. On-page optimization is nothing but SEO on your actual website/blog, to rank well among the top ranking websites, search engine always looks for the prominence and frequency of certain keywords and phrases on various facets of your site. on the page, optimization needs a constant revision of the site in order to improve and maintain the rankings. In On-Page SEO the role of keywords or key phrases that the user might have typed has a prominent position.